February 8, 2018

2018 Trend Alert – Tiny Sunglasses

This particular 90’s look is already huge. These sunglasses, provide very little protection from the sun, so they are perfect for Irish fashionistas on the 362 days that the sun isn’t shinning here. So if your looking for a statement accessory this year these sunnies may be for you.

These are popping up all over major runways including Louis Vuitton, Mui Mui and Balenciaga. These seem to be selling well on the high street, with shops like Topshop, River Island and Zara jumping on board.

Kanye West seems to have strong opinions on this trend sending his wife Kim an email saying ‘You cannot wear big glasses any more. It’s all about tiny little glasses,’ . It has appeared all over Instagram worn by top models and influencers and on his in-laws reality show “Keeping up with the Kardashians”.

Major style points will be awarded to people wearing these satirical sunglasses this season.

Balenciaga Duvet Day Coat

With fashion, comfort should always be a priority. But has Balenciagas new Resort 2018 Collection taken it too far? The collection includes the Balenciaga Swing Puffer Jacket which has fashion critics in a frenzy. This jacket which retails for £2,250, has an astonishing resemblance to everyone’s favorite hello and hardest goodbye, your duvet.

This isn’t the first time Balenciaga has pushed the boundaries of what can be normalized by the fashion industry. Last years “Pantashoes” (fused leggings and stilettos) which retail for £2,850 a pop,caused a similar outburst of media attention. At the 2017 Met Gala they were worn by Salma Hayek and Victoria Secret model Lily Aldridge. After that they sold well and fashion critics referred to this bold design as “the way forward”. I am unsure of weather or not we will catch any major celebs in an oversized puffer at this years Met but who knows.

Opinions vary on this coat style, what do you think? Is it time to take nap time to the next level?

February 7, 2018

2018 Spring Trends: Utility Chic

Big trends this fashion season include what the industry has called “Utilitarian” style. Looks from Prada, Tod’s and Gabriele Colangelos newest collections perfectly pulled off the construction site to catwalk trend. I guess its time to trade in jeans for cargo pants.

This look isn’t exclusive to the bigger catwalk shows. High street stores like River Island, Zara and Topshop are adding new lines perfect for pulling off this trend.

This look isn’t difficult to complete it all you need is a crisp white shirt paired with jeans,  a waistcoat as a layer over a t shirt or blouse, or neutral/earthy tones if khaki isn’t your thing.


Emily shooting with Stephen James O’Neill


Shot by- Stephen James O’Neill (@stephenjamesoneill)

Hair- Michael Leong (@lbhcollects)

Makeup – Rachel Lawlor (@rachel_lawlor_makeup)

For booking contact


New Face Kirstina Ramona

Introducing the newest recruit for our #assetsarmy

Lithuanian beauty Kristina Ramona (@kristeram)

For bookings email



January 25, 2018

Why Use Influencers to Market your Brand?

Influencer Marketing harnesses the power of word-of-mouth as your brand will be showcased by some of Ireland’s most well-known Influencers.  As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on Instagram, Twitter, Snapchat  and other platforms.  For these reasons, We believe influencer marketing to be the next big thing in advertising. Give us a call on (01) 676 0443 to discuss further.

Asheena for

Asheena’s Shoot for  – Stand out from the crowd at your debs with a gorgeous dress from Alila.
Book your debs appointment now! 2018 Debs season is already booking up fast! See more at